Chris Barker

I’m an accomplished brand-led Design Director with 15 years of experience working with some of the world's leading agencies and brands. Currently Head of Design at Tribe Studio.

Experienced in leading diverse creative teams through a structured design process to deliver solutions that effectively address complex business challenges and resonate with target audiences to produce measurable impact. 

Most recently, I have defined digital product innovation for Tubi, a Fox Corporation streaming platform at DixonBaxi, laid the brand foundations for the award-winning BBC Nordic identity with weareseventeen and managed a team of motion designers and editors at Imagination for an experiential event in Copenhagen for Ford.

Skills:

— Excellent concept generation, robust critical thinking and collaborative problem-solving

— Meticulous attention to detail with exceptional visual and verbal communication

— Outstanding translation of strategic vision into compelling design solutions 

— Intuitive understanding of user-centred design

— Keen awareness of design trends and cultural zeitgeist

Highlights:

TikTok Women’s Six Nations Rugby:
Changing perceptions of the female game with a new brand identity, broadcast package and social toolkit. W6N has since witnessed a 64% increase in TV viewing figures, 48 million post views on TikTok and a world record attendance for a women's international rugby match at over 56k.

NOS Portugal:
Leading a design team to develop UMA, the next-generation TV UI and Mobile App, a two-time Product of the Year winner at the Portuguese Consumer Choice Awards. The new product design also witnessed a 26.3% growth in customers post-launch. 

DAZN:
A global rebrand ready to democratise sport, which simultaneously launched in five new global territories and gained over 2 million new subscribers within just one month.

Say hello:

Let’s chat, you can email me here to arrange a call, or better still, let’s grab a coffee.

View my CV here, and if you so wish, let’s connect on LinkedIn.

Select agencies and clients:

DixonBaxi
R/GA
Fjord (Accenture)
Imagination
FutureBrand
How Now Creative

Re (M&C Saatchi)
Jack Morton
weareseventeen
Razorfish
Make Associates
Brand Union

DAZN
NOS
Ford Motor Company
Six Nations Rugby
BBC
DNEG

Dyson
Shazam
Nokia
O2
Nike
Heineken